As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
But what does it mean to talk about a 'topical map' in Local SEO? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
So, how do you start? Keyword research is the first thing on the agenda. Platforms such as here Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.